11 Tweets for the "Mercenaries 2: World in Flames" release today, August 31, 2008

1. inmostlight: Ahh, the good ol' Mercenaries fun of capturing a high-value target alive and extracting him in the midst of chaos. · View Tweet

2. clubside: Mercenaries 2 is out and I'm playing on the Xbox 360, first mission already showing the true glee of destruction! · View Tweet

3. rickyp: About to start mercenaries 2. Excited? Yes!!! · View Tweet

4. upside27: wow the AI on mercenaries 2 is completly retarded. nonetheless the game is still fun......so far · View Tweet

5. seanmay: just rented Mercenaries 2. I hope my 360 can keep it together long enough to play it · View Tweet

6. inmostlight: picked up Mercenaries 2. Time to overthrow Venezuela! · View Tweet

7. quatoria: Mercenaries 2 is excellent. Peter Stormare was born to play a violent tattoed psychopath. "Hello, mister AK!" · View Tweet

8. patmcnally: I do believe that I'm going to pick up mercenaries 2 this morning. All this talk of co-op + massive explosions has me sold. · View Tweet

9. curtico: cannot get enough of Mercenaries 2! This game is a blast! · View Tweet

10. quatoria: 10 hours till Mercenaries 2. Nothing's as much fun as bloody handed war profiteering, baby! · View Tweet

11. danerdy1: i don't know why, but the Mercenaries 2 tv jingle is stuck in my head. my wife gets annoyed at it. "i'm a mercenary," oh sorry. · View Tweet

Search for more "Mercenaries 2: World in Flames" tweets on search.twitter.com

15 Tweets during Clemson v Alabama College Football Game - August 30, 2008

1. Twisted_Lisa: It's okay to be married to an alabama fan when they lose....when they win...not so much. · View Tweet

2. tnballoonguy: has a wife who's watching Alabama football. She's yelling at the TV. Someone save me! · View Tweet

3. joshuasteven: so we were evacuated today-now we are experiencing the alabama game with the larimore family in gulf shores...its all good. · View Tweet

4. ElizabethHolmes: Clemson and Alabama kick off. Does it matter? It. Really. Matters. · View Tweet

5. DarnellClayton: Watching Clemson vs. Alabama. I'm not into college football, but tonight I am rooting for Alabama. · View Tweet

6. lnjaber79: Eating red hot from Jenkins - sick as a dog - watching the Alabama game - missing Chad. · View Tweet

7. DEVORA_XL: THANK YOU GOD!! i get 2 watch the alabama/clemson game. hallelujah! no hurricane talk for 2-3hrs straight · View Tweet

8. RobbieDenson: I am confused within myself over Clemson or Alabama?????? · View Tweet

9. mattdeuel: It might just be me, but I think Brent Musburger really likes saying the word Alabama!? · View Tweet

10. WideAwake1: Would you want to be Clemson in the locker room at half time? · View Tweet

11. treykelly: Gotta admit, I've never loved Alabama more than I do right now. Honestly, I would vote for Saban for president if I could. · View Tweet

12. AshleyBrooke: I am loving this clemson game...they are gettin murdered · View Tweet

13. ccolmn: hmmm.......i imagine there are a few Clemson fans that may be searching for life jackets about now......the tide is rolling · View Tweet

14. hotglass57: we finished painting the dining room and are making good progress on the art. Clemson is getting creamed right now · View Tweet

15. chrisroberts: quote of the night so far: "alabama came for a fist fight. clemson came for a school dance." · View Tweet

Search for more Clemson v Alabama Tweets on search.twitter.com

One week ago today: the birth of Twitalytics

It's hard to believe that only a week has passed since the launch of Twitalytics. So much has been accomplished and learned in so short a period of time. Let's review. Since Saturday, Aug 24 2008 we have tweeted 230 times or about 33 times a day if you're doing the math beating the original expectation of tweeting at least once an hour. A more important metric is that each tweet had to surpass a certain level of "information-richness." In other words, we can't just tweet anything. It has to communicate something of value to the Twitter audience. It must add to the dialogue, not to the cacophony. (ooh, that's good ... have to use that line again).

We have also blogged seven times and this post will be number eight. An average of one a day ... our desired goal.

Another important metric to us is the number of people who follow us and the ratio of people who followed us organically vs the number of people who follow us simply because we followed them first. Roughly 15% of our current list of 97 followers found us organically.

On the blog, we've tried a number of different experiments to see what seems to work. Our most recent post of 25 little known facts about Sarah Palin has performed best so far. That's a format we're likely to repeat again.

SEO. A search for 'twitalytics' on Google now returns about 130 pages from their index that match on the word. Of those all but one are hits referring to something we tweeted or blogged. From a marketing and branding perspective, it is important that we completely own the word. So far we do.

What hasn't worked? We went out of the gate following 2000 people with nothing to show. Very few tweets, no blog, no bio. In hindsight, that was a huge mistake. When someone gets a "follow" notice, they are likely to check out who is following them before they return the follow. If you have nothing to show, you are not likely to get followed. We are now refollowing a small handful to see if the follow rate increases now that we have much more to show for our efforts.

Congratulations Twitalytics on a great first week. Keep up the momentum!!